The FEFDY Sales Executives Programme began on 16th September 2025 at St. Britto’s Academy, Chennai, with an energizing first day dedicated to Foundation and Product Mastery. The session started with engaging icebreakers, followed by a detailed introduction to FEFDY’s innovative curriculum, books, and digital resources. Executives gained hands-on exposure to product features spanning Kindergarten to Grade 5, enabling them to understand how the curriculum empowers schools and educators. A major highlight of the day was the interactive session with Dr. Vimala Rani Britto, Founder and Author of FEFDY, who inspired participants with her vision and the story behind the curriculum’s development. Her insights provided executives with a deeper understanding of FEFDY’s mission to transform education through innovation, creativity, and child-centered learning. The day concluded with a focused exploration of FEFDY’s unique selling propositions (USPs) across Grades I–V. This session equipped participants with the confidence and clarity needed to effectively present FEFDY’s curriculum to schools and stakeholders. With strong foundations laid on Day 1, participants are now ready to move into the next phase of the programme, where advanced strategies, real-world applications, and practical selling techniques will be explored in greater depth.